Amazon Rigged $20bn Worth of Ad Prices, US Lawsuit Alleges The recent lawsuit filed by the US Federal Trade Commission (FTC) and 22 states against Amazon has shed light on a disturbing trend in online advertising.
The allegations that Amazon secretly overcharged more than a million advertising customers, netting the firm $20bn since 2019, raise questions about the company's commitment to transparency and fairness.
According to the complaint, Amazon allegedly overrides actual auction results with higher prices set by the company, effectively rigging the system in its favor.