Danone's €1 Billion Takeover of Huel Approved by Watchdog The UK's Competition and Markets Authority (CMA) has cleared Danone's takeover of Huel, a British meal supplement maker valued at €1 billion.
The French multinational, known for its portfolio of baby milk brands and yogurts, gains control of Huel with this acquisition. Huel, founded in 2015 by Julian Hearn, has been a leading player in the plant based space.
Its focus on nutritionally complete food products aimed at reducing meal times and providing essential nutrients has resonated with consumers seeking convenient, healthy options.