Uniformity of Purpose: A Design Prize's Ambitious Goal The French Design Award has long been synonymous with innovative excellence, pushing the boundaries of what design can achieve in various fields.
In 2023, however, it surprised many by awarding its top prize to a humble delivery uniform designed specifically for China's delivery drivers.
The €20 suit, developed in collaboration with Alibaba's Taobao Instant Commerce and backed by Jack Ma, has sparked debate about the notion of professionalism in an age where gig work dominates.