Instagram's Ephemeral Copycats: What This Means for Authenticity Online Instagram has introduced "Instants," a new feature that allows users to share ephemeral photos with their closest friends and followers.
However, this addition feels like more of the same old copying – a trend that has become all too familiar in the social media landscape. The Instagram BeReal Snapchat axis is one of influence and imitation.
BeReal's take on authenticity has inspired Instagram to revamp its features and compete more directly.