Instagram's Instants App Sparks Debate Over Ephemeral Messaging The rise of ephemeral messaging on social media has been a gradual one.
Snapchat pioneered the concept in 2011, followed by Instagram's "Stories" feature in 2016. Now, Instagram is pushing boundaries with its new app, Instants.
Instants allows users to share ephemeral messages in a more intimate setting than Instagram's main feed.