The Wellness Industry's Wild Ride: A Cautionary Tale of Unsustainable Growth The wellness industry has been a darling of investors and consumers alike in recent years, with its promise of healthy returns on investment and healthier lives.
Beneath the surface, however, lies a complex web of unsustainable growth, questionable business practices, and a fundamental disconnect between the industry's values and its actions. Take KKR & Co.
, a private equity firm that has been investing heavily in the wellness space. In May 2026, TD Cowen reduced its price target on KKR's stock to $104 from $106, citing concerns about the company's earnings quality.