The World Cup's Billion Dollar Bonanza: What's at Stake for Media Giants The FIFA World Cup is a massive media spectacle that draws in billions of viewers worldwide.
As global audiences continue to grow, so does the price tag for broadcasting rights. Major players like Netflix, Disney, and YouTube are vying for the U. S. broadcast rights to the 2030 and 2034 tournaments.
A recent estimate puts the potential deal at $2 billion, with English and Spanish language rights being sold together as a single package.