The Social Media Executive's Midlife Crisis Nikita Bier's departure from X as head of product marks a symptom of a broader problem: the increasing blurring of lines between personal and professional lives in social media leadership.
Executives are expected to be pseudo celebrities, making it difficult to discern when they're doing their job or simply currying favor with users.
Bier's tenure at X was characterized by his prolific use of the platform, often posting joke like updates compared to those of his boss, Elon Musk.