How Roku's OLED gamble could disrupt the TV industry Roku's latest move to enter the high end TV market with its own OLED lineup is a significant development.
The company has long been associated with streaming devices, but now it's taking on established brands like LG and Samsung in the premium segment.
The Roku Pro Series OLED starts at $999 for a 55 inch model, making it an attractive option for those who value simplicity and ease of use.