South Korean Activists Protest Starbucks' 'Tank Day' Campaign The controversy surrounding Starbucks' "Tank Day" marketing campaign has sparked heated debates in South Korea.
Critics argue that the global coffee chain's use of a word with negative connotations as a marketing gimmick is culturally insensitive and revisionist.
Origins of 'Tank Day' The incident that led to the creation of "Tank Day" dates back to 1976, when a high school student, Choi Seok young, attempted to detonate a grenade in class.