South Korean Activists Smash Starbucks Cups to Protest 'Tank Day' Campaign The streets of Seoul were filled with a unique form of protest recently as activists targeted Starbucks cups in an effort to draw attention to their disapproval of the coffee giant's involvement with "Tank Day," a holiday celebrated in South Korea.
This movement highlights how cultural sensitivities are becoming increasingly important for multinational corporations operating in countries with complex and often contentious histories.
What is 'Tank Day' and its connection to Starbucks? "Tank Day" commemorates the day when Japanese tanks first rolled into Seoul in 1919, marking the beginning of Japan's colonization of Korea.