The Cult of Confusion: Why Companies Are Misdiagnosing Their Biggest Problem Marcus Collins' research on company culture is a stark reminder that even in an era of unprecedented transparency, many organizations struggle to define their core values.
However, defining core values isn't just about coming up with a catchy mission statement or buzzwords for LinkedIn profiles. The real issue lies in the fundamental difference between values and beliefs.
Values are what companies consider important – the ideals they aspire to – while beliefs are the underlying truths that shape behavior and decision making processes.