Drip Pricing: The Hidden Fees That Threaten Consumer Trust The Competition and Markets Authority's (CMA) latest move against Trainline, Virgin Atlantic, and Red Driving School over concerns about drip pricing is a welcome development in the ongoing battle to protect consumers from unfair business practices.
This investigation follows years of complaints about companies hiding additional fees until late in the purchasing process. Drip pricing has been a persistent problem due to inadequate regulation and enforcement.
The CMA's decision to use its new consumer protection powers to launch formal investigations sends a strong signal that such practices will no longer be tolerated.