Woke, But Not Broke: The DEI Conundrum Solved In recent years, the "go woke, go broke" narrative has dominated discussions around diversity, equity, and inclusion (DEI) policies.
In January 2025, Donald Trump's executive orders threatened to target companies that continued to support DEI efforts, prompting many high profile firms like Google, Goldman Sachs, McDonald's, and Walmart to hastily announce an end to their DEI policies.
However, a study published this month by Jacob Grumbach at the University of California at Berkeley's Goldman School of Public Policy suggests that these companies may have been premature in their decision making.